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Carl’s Jr. and Hardee’s Outshine the Competition with the New Midnight Moonshine Burger: It’s Not Illegal, But It Tastes Like It

New premium burger offering features industry-first moonshine-flavored glaze

Wednesday, March 23, 2016 8:00 am EDT

Dateline:

CARPINTERIA, Calif.
"We are proud that Carl’s Jr. and Hardee’s selected Midnight Moon Moonshine as the special ingredient in their delicious sweet and smoky glaze"

CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s® join forces with Midnight Moon® Moonshine to introduce the Midnight Moonshine Burger, available now at participating restaurants nationwide.

Served on the chains’ signature Fresh Baked Buns, the Midnight Moonshine Burger is available with a charbroiled, 100 percent Black Angus beef patty along with the sweet burn of Midnight Moon Moonshine glaze, pepper-Jack cheese, crispy garlic-pepper onion straws and thick-cut, Applewood-smoked bacon.

“Branded, alcohol-flavored menu items have been popular in sit-down restaurants for a number of years now but Carl’s Jr. and Hardee’s were the first to bring them to the fast food industry,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s restaurants. “We’ve done bourbon- and beer-flavored burgers and sandwiches before but the rapidly rising popularity of legalized moonshine led us to start playing around with it in our test kitchens. We loved the sweet burn you get when you put a moonshine-flavored glaze on a burger, and the addition of crispy garlic-pepper onion straws, spicy pepper-Jack cheese, Applewood-smoked bacon and fresh produce really took it over the top,” added Haley.

The charbroiled Midnight Moonshine Burger is available in various patty sizes starting at $4.39, and can be ordered as a combo meal with fries and a drink starting at $6.89, however, prices may vary. The most premium version is made with our 1/3 pound, 100 percent Black Angus beef patty.

“We are proud that Carl’s Jr. and Hardee’s selected Midnight Moon Moonshine as the special ingredient in their delicious sweet and smoky glaze,” said Joe Michalek, Founder of Piedmont Distillers, the maker of Midnight Moon Moonshine. “Our commitment to crafting the best-tasting moonshine has made Midnight Moon America’s favorite moonshine, and now, it’s on one of America’s favorite burgers.”

Carl’s Jr. and Hardee’s will promote the Midnight Moonshine Burger with a dark and moody ad campaign titled “Making ‘Shine,” featuring a soon-to-be-revealed, multi-faceted star. The spot will also include an original song written and performed by country music star Jessie James Decker. Developed by Los Angeles-, New York- and Amsterdam-based creative agency 72andSunny, the commercial will begin airing on TV nationally on March 28 as well as on the chains’ YouTube channels.

Follow Carl’s Jr. and Hardee’s on Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees), Twitter (@CarlsJr and @Hardees) and Instagram (@CarlsJr and @Hardees) for the latest product news and promotional offers. Download the Super Star® Rewards app from the iTunes Store and Google Play and check in to redeem Carl’s Jr. and Hardee’s products on the spot, save points for a high-value reward, check out the full menu, and use the store locator to find any Carl’s Jr. or Hardee’s in the U.S.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. After opening its first restaurants in New York and New Jersey this spring and recent international openings in Canada, Colombia and Guatemala, CKE now has a total of 3,671 franchised or company-operated restaurants in 44 states and 38 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch Biscuits, Hand-Breaded Chicken Tenders and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 92 percent franchised, with international restaurants representing 19 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

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CKE Restaurants (Photo: Business Wire)
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Contact:

On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate Franklin, 818-606-9784
kate@coastprgroup.com