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Carl’s Jr. Celebrates 50th Restaurant Opening in Lone Star State

Burger chain marks milestone by giving away free burgers

Category:

Monday, October 10, 2011 1:56 pm EDT

Dateline:

DALLAS
"We know there are a lot of burger brands in Texas, but our guests know what they want – a variety of big, charbroiled burgers, hand-breaded chicken and Made From Scratch Biscuits - and that’s exactly what we’re serving up every day."

DALLAS--(BUSINESS WIRE)--DALLAS--(BUSINESS WIRE)--Texans, get ready. Carl’s Jr.® will open its 50th restaurant in the state this week and is celebrating with a series of free burger events.

“They say everything is bigger in Texas and we think the celebration of our 50th Carl’s Jr. restaurant opening in the state should be no exception,” said Michael Murphy, president of CKE Restaurants, parent company of Carl’s Jr. and Hardee’s®. “We will be giving away free burgers at various locations throughout the week to commemorate this accomplishment and celebrate the continued success of our expansion in Texas.”

“Texas has welcomed the Carl’s Jr. brand with open arms and we’ve quickly become known for our premium-quality food and outstanding service,” added Murphy. “We know there are a lot of burger brands in Texas, but our guests know what they want – a variety of big, charbroiled burgers, hand-breaded chicken and Made From Scratch Biscuits - and that’s exactly what we’re serving up every day.”

The festivities will kick-off Wednesday as the chain’s mobile food truck, the Star Diner, hosts pop-up “Burger Breaks” at various locations throughout the Dallas metro area. Each Burger Break is open to the public and will offer free samples of burgers, fries and drinks. Additionally, a live Wheel-of-Awesome™ will be on display and the chain’s mascot Happy Star will be present to give away t-shirts, coupons and more.

Time and locations of the Burger Breaks are as follows:

  • Wednesday, Oct. 12, 4 p.m. – 6 p.m., Compass Bank at Southern Methodist University (6501 Hillcrest, Dallas).
  • Thursday, Oct. 13, 9 – 11 p.m., Uptown at the corner of Lemmon and McKinney Avenues (3418 McKinney, Dallas).
  • Friday, Oct. 14, 10 p.m. – midnight, The Granada Theatre (3524 Greenville Avenue, Dallas).

The milestone 50th Carl’s Jr. restaurant is set to open at 6 a.m. Saturday, October 15 at 550 W. I-30 in Garland, Texas. In honor of the occasion, the first 50 guests who place an order inside the Garland Carl’s Jr. will receive a coupon for a free burger on their next visit.

The menu at Carl’s Jr. features a variety of signature items ranging from premium charbroiled hamburgers to hand-breaded chicken entrees and more. A long-time menu favorite, the Western Bacon Cheeseburger® is made with two onion rings, tangy barbeque sauce and two strips of bacon. Unique breakfast items are also available and include Hardee’s Made from Scratch Biscuits™, the Breakfast Burger™ and the Big Country Breakfast Burrito.

Stay tuned to the Carl’s Jr. Facebook (www.facebook.com/carlsjr) and Twitter (www.twitter.com/carlsjr) channels for the latest information on expansion in Texas and the ongoing events celebrating the 50th restaurant in Texas.

About Carl’s Jr.

Carl’s Jr. is celebrating 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of Q2 fiscal 2012, CKE, through its subsidiaries, had a total of 3,202 franchised, licensed or company-operated restaurants in 42 states and in 23 countries, including 1,278 Carl's Jr. restaurants and 1,914 Hardee's® restaurants. For more information, or to find a Carl’s Jr. near you, go to www.carlsjr.com. Carl’s Jr. social media sites include www.facebook.com/carlsjr, www.twitter.com/carlsjr and www.youtube.com/carlsjr.

Contact:

Carl’s Jr.
Beth Mansfield, 805-745-7741
bmansfield@ckr.com