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PRESS RELEASES

  • 7/29/14 8:00 am EDT

    Media icon and original ambassador Paris Hilton revisits her iconic car wash moments for the new Texas BBQ Thickburger commercial

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Nearly a decade after she rocked the world with just a bikini, a burger, a Bentley and some suds, Paris Hilton is back with another commercial for Carl’s Jr.® and Hardee’s® promoting the new Texas BBQ Thickburger®. The spot pays homage to Paris’ iconic 2005 commercial titled “I Love Paris,” with a Texas spin, and began airing nationally July 28. “Paris is the one who started it all by making the eating of a big, indulgentmore...
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  • 7/21/14 8:00 am EDT

    Sports Illustrated swimsuit star Hannah Ferguson gets back to her Texas roots in star-studded ad campaign

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Today Carl’s Jr.® and Hardee’s® salute the great state of Texas’ fine tradition of BBQ with their newest meat-on-meat burger creation: the Texas BBQ Thickburger®, now available at participating Hardee’s restaurants and at Carl’s Jr. restaurants on Wednesday. The new Texas BBQ Thickburger features tender, smoked beef brisket, spicy mesquite BBQ sauce, crispy jalapeno and onion strips, and melted American cheese, all piled highmore...
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  • 7/16/14 6:31 pm EDT
    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc. (“CKE”), parent company of Carl’s Jr.® and Hardee’s® restaurant chains, announced the promotion of Ned Lyerly to president of its international division. “Demonstrating equal parts diplomacy, business savvy and sheer determination, Ned personifies our company’s commitment to our franchise partners and the growth of our system,” said CKE Restaurants Holdings, Inc. CEO, Andrew F. Puzder. “Under Ned’smore...
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  • 7/10/14 1:58 pm EDT

    New brand sites highlight not-so-secret lighter menu options that pack flavor, don’t compromise taste

    CARPINTERIA, Calif.--(BUSINESS WIRE)--It’s no secret: Carl’s Jr.® and Hardee’s® menus are well-known for deliciously indulgent, big and juicy 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Scooped Ice Cream Shakes™. Yum. It’s also no secret (though not-so-well-known) that the home of the Thickburger offers alternative, lighter fare menu selections that enable guests to deliciously Low Carb It®, Veg It® or Trim It®. Who knew? Well, now we all domore...
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  • 7/1/14 8:00 am EDT

    Newest international Hardee’s unit opened June 23 in Astana, Kazakhstan

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc. (“CKE”), parent company of Carl’s Jr.® and Hardee’s®, has reached a significant milestone with the opening of its 600th international restaurant location. Opened on June 23 by franchisee The Caspian International Restaurants Company, a division of Kuwait Food Company, the opening of the Astana, Kazakhstan-based Hardee’s demonstrates the brand’s continued momentum and popularity worldwide. Aggressive globalmore...
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  • 6/23/14 8:00 am EDT

    Chorizo, Egg & Cheese Biscuit and Burrito, OREO Cookie Ice Cream Sandwich launch today

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® turns up the heat on breakfast with two ways to savor spicy Mexican chorizo. The new Made from Scratch™ Chorizo, Egg & Cheese Biscuit and Chorizo, Egg & Cheese Burrito arrive today at participating Carl’s Jr. restaurants. The Made from Scratch Chorizo, Egg & Cheese Biscuit features flavorful chorizo and egg topped with spicy pepper-Jack cheese and served inside a warm, freshly baked Made from Scratch Buttermilkmore...
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  • 6/19/14 8:00 am EDT

    Famous Made from Scratch Biscuits get cinnamon-sweetened makeover June 23

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s® sweeten the morning one delicious bite at a time: introducing new Made from Scratch Cinnamon Pull-Aparts™, coming to Carl’s Jr. and Hardee’s June 23. The cinnamon-sugar breakfast treat features the chains’ award-winning Made from Scratch Biscuit dough, shaped into eight bite-sized pieces, rolled in cinnamon-sugar and baked together until golden brown and finished with a drizzle of icing. “Our famousmore...
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  • 6/4/14 8:00 am EDT

    Carl’s Jr. introduces new Bacon Ranch Fries

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Today, Carl’s Jr. ® trades ketchup for bacon and cool, creamy buttermilk ranch on its newest indulgent side item. Bacon Ranch Fries feature Carl’s Jr.’s premium-quality, skin-on Natural-Cut French Fries, topped with creamy buttermilk ranch dressing and crispy bacon crumbles, served with a fork. The new Bacon Ranch Fries are available for $2.49 and may also be ordered as an upgraded side item to any combo meal. Prices may vary bymore...
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  • 5/21/14 8:00 am EDT

    New Big Chicken Fillet Sandwich features premium five-ounce chicken breast fillet served on a Fresh Baked Bun

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Bow down to the Big Chicken. Today Carl’s Jr. and Hardee’s introduce the biggest chicken sandwich among all major fast food chains. Featuring a premium five-ounce chicken breast fillet seasoned in Southern spices, breaded and served on a Fresh Baked Bun with lettuce, tomato and mayonnaise, the Big Chicken Fillet Sandwich is available now at Carl’s Jr. and Hardee’s. A bacon and Swiss version of the Big Chicken Fillet Sandwich is also availablemore...
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  • 5/19/14 8:00 am EDT

    2014 fundraiser names Dream Foundation and USA Cares as national beneficiaries

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc., parent company to Carl’s Jr.® and Hardee’s® restaurant chains, kicks off its fourth annual Stars for Heroes™ fundraising campaign this week at participating restaurant locations. The program, which has raised more than $2.5 million since its inception, harnesses the compassion and generosity of its customers, franchisees and employees to rally behind the nation’s military veterans and families. Funds raisedmore...
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