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CARL'S JR. PRESS RELEASES

  • 5/21/13 8:00 am EDT

    Bacon-loaded burger, collectors’ cups and more accompany theatrical release of Warner Bros. Pictures’ and Legendary Pictures’ “Man of Steel”

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s® present a super burger for super fans. Boasting six slices of bacon, the new Super Bacon Cheeseburger is available now at all Hardee’s restaurants and debuts tomorrow at Carl’s Jr. locations. The newest premium burger offering from Carl’s Jr. and Hardee’s is part of the restaurants’ promotional tie-in with Warner Bros. Pictures’ release of “Man of Steel,”TM in theaters June 14. The Super Baconmore...
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  • 5/16/13 8:00 am EDT

    Super program includes advertising campaign, new burger and more

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc., parent company of Carl’s Jr.® and Hardee’s® restaurants, and Warner Bros. Pictures today announced a promotional partnership for the theatrical release of “Man of Steel,”TM in theaters June 14, 2013. The upcoming promotion includes advertising, in-restaurant merchandising, online marketing, collectors’ cups, kids-meal toys and a still-secret new burger. “When Warner Bros. approached us aboutmore...
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  • 5/8/13 8:00 am EDT

    Southern California-inspired burrito adds the great taste of crispy French fries to a Mexican food favorite

    CARPINTERIA, Calif.--(BUSINESS WIRE)--The newest addition to the Green Burrito® menu at Carl’s Jr.® offers burrito lovers all of their favorite ingredients with a Southern California flair. Inspired by a local favorite, the San Diego Burrito features flavorful charbroiled steak, fresh salsa and guacamole, shredded Jack and cheddar cheeses and natural-cut French fries rolled into a flour tortilla. The San Diego Burrito is available now at all dual-branded Carl’s Jr./Green Burritomore...
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  • 5/1/13 8:00 am EDT

    Carl’s Jr. named Most Improved Burger Chain by Sandelman & Associates

    Hardee’s named Most Improved Chain by Technomic, Inc.

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Already among the industry’s leaders, Carl’s Jr.® and Hardee’s® recently earned most improved honors from two of the quick-service industry’s leading consumer research firms. Competing against all major fast-food burger chains, Sandelman & Associates awarded Carl’s Jr. its newly released Quick-Track® Awards of Excellence as “Most Improved Burger Chain” for 2012. Competing against all chain restaurants, Technomic, Inc. acknowledged Hardee’smore...
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  • 4/29/13 2:11 pm EDT

    Breakfast biscuit pairs premium Hillshire Farm Smoked Sausage with the brands’ signature Made from Scratch Biscuits

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s® present a smokin’ new addition to their lineup of Made from ScratchTM Biscuits with the Hillshire Farm Smoked Sausage, Egg & Cheese Biscuit. Previously a limited time offer at Hardee’s, the popular breakfast menu item is back and now available at all Hardee’s restaurants and at all Carl’s Jr. locations that serve Made from Scratch Biscuits. Featuring a savory Hillshire Farm Split Smoked Sausage link, eggmore...
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  • 4/22/13 8:00 am EDT

    2013 fundraiser names American Red Cross, Dream Foundation and USA Cares as national beneficiaries; aims to surpass $1 million mark

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc., parent company to Carl’s Jr.® and Hardee’s® restaurant chains kicks off its third annual Stars for Heroes™ fundraising campaign this week at participating restaurant locations. The program harnesses the national reach of both brands and the generosity of its customers, franchisees and company employees to rally behind the nation’s military veterans and families. Funds raised during this year’s campaign will assistmore...
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  • 4/18/13 8:00 am EDT
    CARPINTERIA, Calif.--(BUSINESS WIRE)--Bright Star, LLC, master franchisee and operator of Carl’s Jr. restaurants in Russia, is pleased to announce that they have been granted the rights to subfranchise Carl’s Jr. restaurants throughout the Russia market. Bright Star, which currently operates 28 Carl’s Jr. restaurants in St. Petersburg and Novosibirsk, Russia, opened their first Carl’s Jr. restaurant in St. Petersburg in 2006 and plans to open additional Carl’s Jr. locationsmore...
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  • 4/9/13 3:03 pm EDT

    CKE Restaurants Holdings, Inc. Inks Agreement with Dansk Supermarked

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc. announced today that they have entered an agreement with Dansk Supermarked to open the first Carl’s Jr. restaurant in Denmark. The restaurant is scheduled to open fall of 2013 inside one of Dansk Supermarked’s popular Bilka hypermarkets in Naestved. CKE’s partnership with Dansk Supermarked marks the first expansion of the Carl’s Jr. brand into the Northern European market. As Denmark’s largestmore...
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  • 4/9/13 8:00 am EDT

    New unit to open in Balkania, St. Petersburg, Russia

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants hit a growth milestone this week with the 500th international restaurant opening of its Carl’s Jr. and Hardee’s brands. On April 6th, Bright Star LLC, exclusive developer of Carl’s Jr. restaurants in Russia, opened their newest Carl’s Jr. in Balkania, St. Petersburg, Russia. Bright Star, one of CKE Restaurants Holdings, Inc.'s leading international franchisee partners, recently entered into a Master Franchise agreement that willmore...
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  • 3/19/13 8:05 am EDT

    International supermodel and TV star Heidi Klum is stunning in The Graduate-inspired ad

    CARPINTERIA, Calif.--(BUSINESS WIRE)--In yet another fast food first, Carl’s Jr.® and Hardee’s® will begin selling burgers with the distinctive taste of a branded, distilled spirit when they introduce the new Jim Beam® Bourbon Burger this week. A mature burger for mature tastes, the Jim Beam Bourbon Burger features rich and tangy sauce flavored with Jim Beam bourbon – the world’s No. 1-selling bourbon – crispy onion straws, two strips of bacon, pepper-Jack cheese, lettuce and tomatomore...
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