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  • 7/27/05 8:00 am EDT

    Both Major Brands Reach Highest Average Unit Volumes in Recent History

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants, Inc. (NYSE: CKR) announced today period six same-store sales for the four weeks ended July 18, 2005, for Carl's Jr.(R) and Hardee's(R). Brand     Period 6     Year to Datemore...
  • 7/25/05 8:00 am EDT

    Hearty Biscuit Sandwich Adds New Treat to Popular Breakfast Menu

    ST. LOUIS--(BUSINESS WIRE)--Making a good thing even better, Hardee's(R) announced a new addition to its already popular line of Made From Scratch(TM) Buttermilk Biscuit sandwiches, the Grilled Pork Chop Biscuit(TM), starting today at participating locations. "Hardee's has long been known as a breakfast innovator in the fast-food industry, and the Grilled Pork Chop Biscuit is yet another testament to that," said Brad Haley, Hardee's executive vice president ofmore...
  • 6/27/05 8:00 am EDT

    New TV Spot Features a Guy, a Cow, and Top Hit Single by Sean Paul, 'Get

    ST. LOUIS--(BUSINESS WIRE)--As the already-famous Paris Hilton/Spicy BBQ Thickburger(TM) TV commercial begins airing in Hardee's(R) markets today, another Hardee's ad will make its debut for the chain's new Hand-Scooped Ice Cream Shakes & Malts(TM). The new commercial is yet another example of the brand's efforts to connect with its target audience of 18-34- year-old males through its advertising. The ad, titled "Cow Shake," features a young guy pushingmore...
  • 6/13/05 8:00 am EDT

    Spicy Paris Hilton Ad Will Debut in Hardee's Markets June 27

    ST. LOUIS--(BUSINESS WIRE)--Hardee's, widely known for bringing sit-down restaurant quality burgers to fast-food customers, introduces yet another example today with the launch of The Spicy BBQ Thickburger, topped with Tabasco(R)-spiked BBQ sauce and Texas Toothpicks. Texas Toothpicks are spicy batter-fried slivers of onions and jalapenos. They add heat and a nice crunch to The Spicy BBQ Thickburger, and will also be offered as a side item on their own.more...
  • 5/13/05 8:00 am EDT

    'That's Hot!' Says Hilton of The Spicy BBQ Six Dollar Burger(TM) and

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl's Jr.(R), widely known for pushing television advertising to the edge, will introduce yet another example on May 19, with the launch of a much-anticipated ad starring Paris Hilton. Behind-the-scenes footage from the filming of the ad for The Spicy BBQ Six Dollar Burger(TM) will premiere on "Entertainment Tonight" on Tuesday, May 17. In the 30-second spot, Hilton is shown eating The Spicy BBQ Six Dollar Burger while washing amore...
  • 4/11/05 8:00 am EDT

    Hardee's(R) New Hand-Scooped Ice Cream Shakes & Malts(TM) Are Perfect
    Complement to Chain's Thickburgers(TM)

    ST. LOUIS--(BUSINESS WIRE)--The best place to go for a great burger is now also the best place to go for a great milkshake or malt. Hardee's restaurants is introducing new Hand-Scooped Ice Cream Shakes & Malts(TM), made with real ice cream, real milk, and blended to order. "The quality and taste of our new ice cream milkshakes and malts are head and shoulders above anything being served by any major fast-food chain today," said Brad Haley, executive vicemore...
  • 4/5/05 8:00 am EDT

    U.S.-Based Chain Pursues International Expansion Strategy

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants, Inc. (NYSE: CKR) announced today that its subsidiary and popular U.S. hamburger chain, Hardee's, has opened its first restaurant in Amman, Jordan. The spacious new facility features a striking contemporary design, and offers drive-thru service and a children's play area. Ned Lyerly, vice president, international, for CKE Restaurants, Inc., said that the expansion into Jordan represents another step in the company'smore...
  • 3/14/05 8:00 am EST

    Classic Hardee's Burger Makes Its Comeback, Bigger and Better Than Before

    ST. LOUIS--(BUSINESS WIRE)--Answering the pleas of longtime customers, Hardee's(R) has re-invented one of its classic burgers. Today, Hardee's Frisco Thickburger was introduced, two years after the original "Frisco Burger" was retired following the introduction of Hardee's line of Thickburgers. "The original Frisco Burger was one of Hardee's most popular menu items in its day," said Brad Haley, executive vice president of marketing for Hardee's. "It had a greatmore...
  • 2/14/05 8:00 am EST

    New Menu Item Guaranteed to Satisfy Big Breakfast Appetites

    ST. LOUIS--(BUSINESS WIRE)--Poised to leave competitors' skinny, meager burritos in the dust, the Loaded Breakfast Burrito(TM) from Hardee's(R) is available at all participating locations starting today. The Loaded Breakfast Burrito is bodacious enough to satisfy the biggest appetites and tasty enough to win over the most discriminating palates. "Just as Hardee's Thickburgers(TM) raised the bar for fast food burgers, we think the Loaded Breakfast Burrito willmore...
  • 2/10/05 8:00 am EST

    Tonight Show Spoof Idea May Have Potential, Chain Says

    ST. LOUIS--(BUSINESS WIRE)--Hardee's restaurants announced today that it would consider creating a new burger based on the one developed by Jay Leno's staff on The Tonight Show. The new 7.5-pound "Killer Kamikaze Burger" promises to bring burger lovers to their knees. The Killer Kamikaze Burger was first seen in a commercial spoof for loosely fictional fast-food chain, Lardee's, during the Feb. 9 episode of The Tonight Show. The mondo-sized burger included six allmore...