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HARDEE'S PRESS RELEASES

  • 1/27/15 10:00 am EST

    The new Grilled Cheese Breakfast Sandwich arrives today

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Whether waking up ready and refreshed or still recovering from an epic night, mornings should always start with something comforting. Carl’s Jr.® and Hardee’s® are warming up mornings one gooey bite at a time with the launch of the new Grilled Cheese Breakfast Sandwich, available now at participating Hardee’s and Carl’s Jr. restaurants. The Grilled Cheese Breakfast Sandwich features your choice of savory sausage, crispy bacon ormore...
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  • 12/29/14 8:00 am EST

    Hardee’s new Bacon Velveeta Patty Meltdown calms meltdown kings Gary Busey and WWE champion Brock Lesnar in ad campaign

    ST. LOUIS--(BUSINESS WIRE)--Don’t have a meltdown, eat one: the Bacon Velveeta® Patty Meltdown has arrived today at Hardee’s®. The new Bacon Velveeta Patty Meltdown features crispy Applewood-smoked bacon pieces, grilled onions and melted Velveeta cheese piled on top of a charbroiled 100 percent Black Angus beef Thickburger patty between two slices of grilled sourdough bread. Meltdown kings WWE Champion Brock Lesnar and actor Gary Busey star in the new ad campaign premiering on TVmore...
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  • 10/28/14 8:00 am EDT

    Aqua Teen Hunger Force’s Carl Brutananadilewski Stars in the Sultry New Ad

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s® today announced the latest celebrity to join the ranks of its star-studded advertising campaigns: Carl Brutananadilewski from “Aqua Teen Hunger Force.” The outspoken, opinionated neighbor to Master Shake, Frylock and Meatwad in the longstanding Adult Swim animated series leads a late night spot promoting the restaurants’ Fresh Baked Buns, in a distinctive take on the chains’ iconic car wash ads. The new ad can now bemore...
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  • 10/20/14 8:00 am EDT

    New Double Loaded Omelet Biscuit launches today at Hardee’s, Wednesday at Carl’s Jr.

    CARPINTERIA, Calif.--(BUSINESS WIRE)--When it comes time to “break one’s fast” in the morning, bigger is usually better. So, Carl’s Jr.® and Hardee’s® are doubling the goodness at breakfast with the new Double Loaded Omelet Biscuit, available today at Hardee’s and at Carl’s Jr. starting Wednesday. The savory new breakfast item features the chains’ award-winning, freshly baked Made from Scratch™ Biscuits, piled high with two folded-egg omelets, each stuffed with crumbled sausage,more...
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  • 9/23/14 8:00 am EDT

    The Mile High Bacon Cheese Thickburger takes off at Carl’s Jr. and Hardee’s

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Finally, you can join the Mile High Club on firm ground. Now arriving at Carl’s Jr.® and Hardee’s®, the new Mile High Bacon Cheese Thickburger features premium, thick-cut Applewood-smoked bacon piled sky high on top of a charbroiled, 100 percent Black Angus beef Thickburger patty, along with American cheese, red onion, tomato, lettuce and mayonnaise, all served on a Fresh Baked Bun. The new, bacon-packed burger is available now at all Hardee’smore...
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  • 8/18/14 8:00 am EDT

    Carl’s Jr. in Texas and Hardee’s in Egypt are two of the latest locations as the iconic American quick-service brand brings premium burgers to the world’s young, hungry fans

    CARPINTERIA, Calif.--(BUSINESS WIRE)--The openings of a Hardee’s® in Marassi, Egypt and a Carl’s Jr.® in Conroe, Texas mark a major milestone for CKE Restaurants Holdings, Inc. (“CKE”) as the Company’s 3,500th and 3,501st restaurants worldwide. Opened in late July, the Marassi Hardee’s is owned by franchisee Kuwait Food Company, which owns another 274 Hardee’s in the region. The Carl’s Jr. in Conroe is owned by Zubha Foods, LLC, which operates six other Carl’s Jr. restaurantsmore...
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  • 7/29/14 8:00 am EDT

    Media icon and original ambassador Paris Hilton revisits her iconic car wash moments for the new Texas BBQ Thickburger commercial

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Nearly a decade after she rocked the world with just a bikini, a burger, a Bentley and some suds, Paris Hilton is back with another commercial for Carl’s Jr.® and Hardee’s® promoting the new Texas BBQ Thickburger®. The spot pays homage to Paris’ iconic 2005 commercial titled “I Love Paris,” with a Texas spin, and began airing nationally July 28. “Paris is the one who started it all by making the eating of a big, indulgentmore...
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  • 7/21/14 8:00 am EDT

    Sports Illustrated swimsuit star Hannah Ferguson gets back to her Texas roots in star-studded ad campaign

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Today Carl’s Jr.® and Hardee’s® salute the great state of Texas’ fine tradition of BBQ with their newest meat-on-meat burger creation: the Texas BBQ Thickburger®, now available at participating Hardee’s restaurants and at Carl’s Jr. restaurants on Wednesday. The new Texas BBQ Thickburger features tender, smoked beef brisket, spicy mesquite BBQ sauce, crispy jalapeno and onion strips, and melted American cheese, all piled highmore...
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  • 7/16/14 6:31 pm EDT
    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc. (“CKE”), parent company of Carl’s Jr.® and Hardee’s® restaurant chains, announced the promotion of Ned Lyerly to president of its international division. “Demonstrating equal parts diplomacy, business savvy and sheer determination, Ned personifies our company’s commitment to our franchise partners and the growth of our system,” said CKE Restaurants Holdings, Inc. CEO, Andrew F. Puzder. “Under Ned’smore...
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  • 7/10/14 1:58 pm EDT

    New brand sites highlight not-so-secret lighter menu options that pack flavor, don’t compromise taste

    CARPINTERIA, Calif.--(BUSINESS WIRE)--It’s no secret: Carl’s Jr.® and Hardee’s® menus are well-known for deliciously indulgent, big and juicy 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Scooped Ice Cream Shakes™. Yum. It’s also no secret (though not-so-well-known) that the home of the Thickburger offers alternative, lighter fare menu selections that enable guests to deliciously Low Carb It®, Veg It® or Trim It®. Who knew? Well, now we all domore...
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