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HARDEE'S PRESS RELEASES

  • 12/17/13 8:00 am EST

    Former Philadelphia wide receiver helps chains reintroduce Philly Cheesesteak Thickburger on new Fresh Baked Buns

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Former Philadelphia pro wide receiver Terrell Owens will soon share the love for Philly’s most famous food item, the iconic Philly Cheesesteak, in a new ad for the return of the Carl’s Jr.® and Hardee’s® Philly Cheesesteak Thickburger® – the chains’ tribute to, and twist on, Philadelphia’s classic cheesesteak sandwich. Premiering later this month, the humorous new spot titled “Philly Love” will follow Owens down memory lane as he lightheartedlymore...
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  • 11/5/13 8:00 am EST

    Chains Once Again Raise the High-Quality Bar They Set for Fast-Food Burgers

    CARPINTERIA, Calif.--(BUSINESS WIRE)--More than a decade ago, Hardee’s® and Carl’s Jr.® proved fast-food consumers can get a burger that rivals sit-down restaurant offerings with the introduction of their 100 percent Black Angus Beef Thickburgers® and Six Dollar Burgers®. Now the chains have upped the ante yet again. Currently rolling out across the country, Carl’s Jr. and Hardee’s premium burger lines will soon be served on Fresh Baked Buns. The raw bun dough ismore...
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  • 10/23/13 9:00 am EDT

    Home of the 100 percent Black Angus Thickburger® and Made From Scratch Biscuits™ set to open Friday in Elk Grove

    ST. LOUIS--(BUSINESS WIRE)--Hardee’s® is continuing to expand in the Chicago area with a new restaurant in Elk Grove Village set to open Friday. A series of Hardee’s Chicagoland openings by franchisee Frontier Star, LLC began this summer with new Hardee’s restaurants in Bolingbrook and Midlothian. Other Chicago market openings are scheduled. The new restaurant in Elk Grove will open its doors at 6 a.m. Friday at 1551 S. Busse Road, offering Hardee’s innovativemore...
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  • 10/9/13 11:59 am EDT

    Chains expand robust morning menu with a classic American flavor for fall

    CARPINTERIA, Calif.--(BUSINESS WIRE)--The leaves of the maple tree will soon be ablaze in seasonal colors, and the cooler weather is the perfect time to enjoy the flavors of the tree’s syrup at breakfast. With hundreds of years of delicious history, maple epitomizes fall...and America. After early settlers to the New World learned of maple syrup from Native Americans in the 17th century, they had to work long hours just to harvest one sweet taste. Starting today, Carl’s Jr.more...
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  • 9/30/13 8:00 am EDT

    Consumer demand and the right partner lead Hardee’s to bring its popular 100 percent Black Angus Thickburgers and Made from Scratch Biscuits to New Jersey, New York, Massachusetts and Connecticut

    CARPINTERIA, Calif.--(BUSINESS WIRE)--With vast growth potential, Hardee’s® and parent company CKE Restaurants Holdings, Inc. announce plans to expand the burger chain and innovative premium-quality menu selections into the Northeast, starting in New Jersey and New York, then onward to Connecticut and Massachusetts. The new restaurants are expected to open in the next 12 to 18 months. “It’s a massive advance into prime territory and a tremendous opportunity for amore...
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  • 8/20/13 8:00 am EDT

    Spicy new burgers for both brands, plus Buffalo Chicken Tenders at Hardee’s, feature iconic Frank’s® RedHot® Buffalo Wings Sauce

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Just in time for the start of football season, Carl’s Jr.® and Hardee’s® today announce new menu items featuring the bold flavors of spicy Buffalo wings. The Buffalo Blue Cheese Burgers at Carl’s Jr. and Hardee’s feature authentic Frank’s RedHot Buffalo Wings Sauce, blue cheese crumbles, Swiss cheese, mayo, red onion, tomato and lettuce atop a charbroiled beef patty and served on a sesame seed bun. In addition, Hardee’s is offering Buffalomore...
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  • 7/25/13 5:17 pm EDT

    Hardee’s reintroduces popular Texas Toast Breakfast Sandwiches with new ad starring professional bull rider and proud Texan, Douglas Duncan

    ST. LOUIS--(BUSINESS WIRE)--It’s big, it’s buttery and it’s back by demand. Hardee’s® customers can once again enjoy a Texas-size breakfast with the return of Texas Toast Breakfast Sandwiches to the chain’s morning menu. Featuring two slabs of buttery, grilled Texas toast piled high with egg, American cheese, and a choice of sausage, bacon or ham, Hardee’s line of Texas Toast Breakfast Sandwiches is sure to satisfy the biggest of breakfast appetites. “Evenmore...
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  • 7/19/13 2:47 pm EDT

    Partnership kicks off at 2013 San Diego Comic-Con where the Carl’s Jr. food truck will serve all hungry mutants

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc., parent company of Carl’s Jr.® and Hardee’s® restaurants, and 20th Century Fox today announced a promotional partnership for the theatrical release of X-Men: Days of Future Past, in theaters May 23, 2014. The upcoming promotion includes advertising, in-restaurant merchandising, collectors’ cups and a new film-themed burger. “Our ‘young, hungry guy’ customers love big super hero films almost asmore...
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  • 7/1/13 8:00 am EDT
    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc., parent company of Hardee’s® and Carl’s Jr.®, loves bacon. To express that affection, the brands created the new Super Bacon Cheeseburger (featuring six slices of delicious bacon) and partnered with the crispy meat’s biggest fans, Harley Morenstein and Muscles Glasses, stars of YouTube’s “Epic Meal Time,” in a new Super Bacon Cheeseburger commercial premiering today. The new spot is the latest in the brands’ Hungermore...
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  • 6/3/13 8:16 pm EDT

    CKE Restaurants CEO comforts angry McDonald’s customers; reassures Angus beef fans that Carl’s Jr. and Hardee’s remain committed to quality Black Angus burgers

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc., parent company of Hardee’s® and Carl’s Jr.®, is offering understanding as well as continued, premium-quality Black Angus beef burgers to fast food fans feeling mcburned by McDonald’s’ recent discontinuation of their Angus Third Pounder burger line. Sympathizing with disgruntled McDonald’s diners, today CKE Restaurants CEO Andy Puzder offers coupons and feedback to customers via personal video messages posted tomore...
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