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HARDEE'S PRESS RELEASES

  • 10/9/13 11:59 am EDT

    Chains expand robust morning menu with a classic American flavor for fall

    CARPINTERIA, Calif.--(BUSINESS WIRE)--The leaves of the maple tree will soon be ablaze in seasonal colors, and the cooler weather is the perfect time to enjoy the flavors of the tree’s syrup at breakfast. With hundreds of years of delicious history, maple epitomizes fall...and America. After early settlers to the New World learned of maple syrup from Native Americans in the 17th century, they had to work long hours just to harvest one sweet taste. Starting today, Carl’s Jr.more...
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  • 9/30/13 8:00 am EDT

    Consumer demand and the right partner lead Hardee’s to bring its popular 100 percent Black Angus Thickburgers and Made from Scratch Biscuits to New Jersey, New York, Massachusetts and Connecticut

    CARPINTERIA, Calif.--(BUSINESS WIRE)--With vast growth potential, Hardee’s® and parent company CKE Restaurants Holdings, Inc. announce plans to expand the burger chain and innovative premium-quality menu selections into the Northeast, starting in New Jersey and New York, then onward to Connecticut and Massachusetts. The new restaurants are expected to open in the next 12 to 18 months. “It’s a massive advance into prime territory and a tremendous opportunity for amore...
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  • 8/20/13 8:00 am EDT

    Spicy new burgers for both brands, plus Buffalo Chicken Tenders at Hardee’s, feature iconic Frank’s® RedHot® Buffalo Wings Sauce

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Just in time for the start of football season, Carl’s Jr.® and Hardee’s® today announce new menu items featuring the bold flavors of spicy Buffalo wings. The Buffalo Blue Cheese Burgers at Carl’s Jr. and Hardee’s feature authentic Frank’s RedHot Buffalo Wings Sauce, blue cheese crumbles, Swiss cheese, mayo, red onion, tomato and lettuce atop a charbroiled beef patty and served on a sesame seed bun. In addition, Hardee’s is offering Buffalomore...
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  • 7/25/13 5:17 pm EDT

    Hardee’s reintroduces popular Texas Toast Breakfast Sandwiches with new ad starring professional bull rider and proud Texan, Douglas Duncan

    ST. LOUIS--(BUSINESS WIRE)--It’s big, it’s buttery and it’s back by demand. Hardee’s® customers can once again enjoy a Texas-size breakfast with the return of Texas Toast Breakfast Sandwiches to the chain’s morning menu. Featuring two slabs of buttery, grilled Texas toast piled high with egg, American cheese, and a choice of sausage, bacon or ham, Hardee’s line of Texas Toast Breakfast Sandwiches is sure to satisfy the biggest of breakfast appetites. “Evenmore...
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  • 7/19/13 2:47 pm EDT

    Partnership kicks off at 2013 San Diego Comic-Con where the Carl’s Jr. food truck will serve all hungry mutants

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc., parent company of Carl’s Jr.® and Hardee’s® restaurants, and 20th Century Fox today announced a promotional partnership for the theatrical release of X-Men: Days of Future Past, in theaters May 23, 2014. The upcoming promotion includes advertising, in-restaurant merchandising, collectors’ cups and a new film-themed burger. “Our ‘young, hungry guy’ customers love big super hero films almost asmore...
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  • 7/1/13 8:00 am EDT
    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc., parent company of Hardee’s® and Carl’s Jr.®, loves bacon. To express that affection, the brands created the new Super Bacon Cheeseburger (featuring six slices of delicious bacon) and partnered with the crispy meat’s biggest fans, Harley Morenstein and Muscles Glasses, stars of YouTube’s “Epic Meal Time,” in a new Super Bacon Cheeseburger commercial premiering today. The new spot is the latest in the brands’ Hungermore...
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  • 6/3/13 8:16 pm EDT

    CKE Restaurants CEO comforts angry McDonald’s customers; reassures Angus beef fans that Carl’s Jr. and Hardee’s remain committed to quality Black Angus burgers

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc., parent company of Hardee’s® and Carl’s Jr.®, is offering understanding as well as continued, premium-quality Black Angus beef burgers to fast food fans feeling mcburned by McDonald’s’ recent discontinuation of their Angus Third Pounder burger line. Sympathizing with disgruntled McDonald’s diners, today CKE Restaurants CEO Andy Puzder offers coupons and feedback to customers via personal video messages posted tomore...
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  • 5/21/13 8:00 am EDT

    Bacon-loaded burger, collectors’ cups and more accompany theatrical release of Warner Bros. Pictures’ and Legendary Pictures’ “Man of Steel”

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s® present a super burger for super fans. Boasting six slices of bacon, the new Super Bacon Cheeseburger is available now at all Hardee’s restaurants and debuts tomorrow at Carl’s Jr. locations. The newest premium burger offering from Carl’s Jr. and Hardee’s is part of the restaurants’ promotional tie-in with Warner Bros. Pictures’ release of “Man of Steel,”TM in theaters June 14. The Super Baconmore...
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  • 5/16/13 8:00 am EDT

    Super program includes advertising campaign, new burger and more

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants Holdings, Inc., parent company of Carl’s Jr.® and Hardee’s® restaurants, and Warner Bros. Pictures today announced a promotional partnership for the theatrical release of “Man of Steel,”TM in theaters June 14, 2013. The upcoming promotion includes advertising, in-restaurant merchandising, online marketing, collectors’ cups, kids-meal toys and a still-secret new burger. “When Warner Bros. approached us aboutmore...
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  • 5/1/13 8:00 am EDT

    Carl’s Jr. named Most Improved Burger Chain by Sandelman & Associates

    Hardee’s named Most Improved Chain by Technomic, Inc.

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Already among the industry’s leaders, Carl’s Jr.® and Hardee’s® recently earned most improved honors from two of the quick-service industry’s leading consumer research firms. Competing against all major fast-food burger chains, Sandelman & Associates awarded Carl’s Jr. its newly released Quick-Track® Awards of Excellence as “Most Improved Burger Chain” for 2012. Competing against all chain restaurants, Technomic, Inc. acknowledged Hardee’smore...
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