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HARDEE'S PRESS RELEASES

  • 1/31/11 8:00 am EST

    New Hardee Breakfast Platter will satisfy the heartiest
    appetites

    ST. LOUIS--(BUSINESS WIRE)--The breakfast options at most fast food restaurants are often little more than snack-sized, so Hardee’s® is stepping up to help America kick off the day with a “real” meal. Introducing the Hardee Breakfast Platter™, complete with eggs, two strips of bacon, Hash Rounds® Potatoes and a Made from Scratch Biscuit™ covered with sausage gravy. It’s a full country breakfast that will keep you warm during these cold winter morningsmore...
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  • 12/20/10 8:00 am EST

    Hardee’s expands on Chicken Tenders success with portable
    Hand-Breaded Chicken Tender Wrappers

    ST. LOUIS--(BUSINESS WIRE)--Much to the delight of multi-taskers, drive-thru masters and one-handed jugglers everywhere, Hardee’s® is making one of its new favorites portable. The new Hand-Breaded Chicken Tender™ Wrappers are perfect for those who crave a delicious Chicken Tenders meal but have no time to sit down when grabbing a quick bite. Neatly folded into a small flour tortilla, the new Wrappers are easy to handle, and no dipping is required sincemore...
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  • 10/25/10 8:00 am EDT

    Chain Introduces New Caramel Crumb Biscuit Just in Time to Celebrate
    Halloween and the Start of the Holiday Season

    ST. LOUIS--(BUSINESS WIRE)--For anyone with taste buds, the addition of caramel makes everything better: chocolate, ice cream, coffee, apples, and popcorn. Now Hardee’s® is bringing that gooey goodness to breakfast with its new Caramel Crumb Biscuit, the sweetest new addition to chain’s popular breakfast menu. Hardee's(R) Caramel Crumb Biscuit (Photo: Business Wire) “Our fruit-and-icing topped biscuits have been big hits with our customersmore...
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  • 10/7/10 8:11 am EDT

    Film to Be Released in 3D January 14, 2011

    Promotional Partnership Includes Commercial, Online Sweepstakes
    and More

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants, Inc., parent company of Carl’s Jr.® and Hardee’s® restaurants, and Sony Pictures Entertainment announced today a promotional marketing partnership around the theatrical release of The Green Hornet, starring Seth Rogen. From limited-edition giveaways to an online sweepstakes, action seekers and burger lovers across America will get The Green Hornet experience throughout the many promotions plannedmore...
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  • 10/4/10 8:11 am EDT

    In its sixth year, successful Pink Star program has customers to
    thank for help in the fight against breast cancer

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants, Inc. today announced it has once again reached its goal of raising $1 million for breast cancer programs and awareness through its Pink Star fundraising campaign. During the three-week, in-store fundraiser, which ran April 28 through May 18, guests of Carl’s Jr. ® and Hardee’s® restaurants across the United States donated to the campaign in support of the National Breast Cancer Foundation (NBCFmore...
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  • 9/29/10 8:00 am EDT

    Iconic Brand Launches Authentic New Texas Toast Bacon Cheese
    Thickburger

    ST. LOUIS--(BUSINESS WIRE)--How can you tell if you’re looking at a real Texan? Some say it’s the cowboy hat, others say the boots, but the real way is the buns. To honor this Texas tradition, Hardee’s® is introducing the authentic Texas Toast Bacon Cheese Thickburger®, which features two thick pieces of grilled Texas Toast in place of the ubiquitous hamburger bun. And, in addition to introducing the new southern sandwich, Hardee’s is also introducingmore...
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  • 9/7/10 8:00 am EDT

    Iconic brand to reward loyal customers with a 50-cent Sausage Biscuit Day and award more than $50,000 during a month-long social media celebration

    ST. LOUIS--(BUSINESS WIRE)--Hardee’s: Wilber Hardee in front of an early Hardee's restaurant. See more vintage pictures at www.flickr.com/hardees (Photo: Business Wire) 50th Birthday Celebration Includes: $50,000 giveaway on The Wheel of Awesome on Hardee’s Facebook page $50 Gift Cards awarded daily on Hardee’s Twitter feed Happy Birthday video on Hardee’s YouTube channelmore...
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  • 8/25/10 8:00 am EDT

    Because Everything is Better with Gravy

    ST. LOUIS--(BUSINESS WIRE)--Hardee’s has proven again and again that everything is better with gravy, beginning decades ago with its now classic Biscuit ‘N’ Gravy menu item. Another breakfast classic, chicken- or country-fried steak and gravy, is a delicious morning entrée but it’s never before been something that could be eaten on-the-go. So, to remedy the situation, Hardee’s created the Country Fried Steak ‘N’ Gravy Biscuit, which features a seasonedmore...
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  • 6/9/10 8:00 am EDT

    Chain Introduces Hand-Breaded Chicken Tenders, Prepared Fresh Daily

    ST. LOUIS--(BUSINESS WIRE)--Hardee’s® knows that the best tasting food is made by people, not machines. The chain is already famous for its Made from Scratch™ buttermilk biscuits and renowned for its Hand-Scooped Ice Cream Shakes & Malts™. Now Hardee’s is doing the same things with the ubiquitous fast-food chicken strips, turning them into something worthy of the chain’s handmade heritage. Hardee's(R) Hand-Breaded Chicken Tenders (Photo:more...
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  • 5/24/10 8:11 am EDT

    Guests Can Win up to 10,000 My Coke Rewards Points, as well as Food
    Prizes

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s® restaurants have partnered with Coca-Cola to make everyone a winner – not just once, but twice. The My Coke Rewards® campaign launches today at Hardee’s and is already underway at Carl’s Jr. With each purchase of a large fountain soda, guests will receive a specially marked cup that includes two offers: My Coke Rewards points that can be redeemed for cool stuff online; plus a peel-offmore...
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