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  • 4/27/11 8:08 am EDT

    Edgy brands launch new ‘Anthem’ advertising campaign

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Iconic burger chains Carl’s Jr.® and Hardee’s® are known for edgy ads with hot celebrities, sultry models, and the country’s juiciest and most indulgent burgers. And they’re not afraid to tell America, “That’s just the way it is.” In a bold advertising campaign that launched Monday, the brands reinforced their core beliefs on food and advertising and unveiled a new tagline, “just the way it ismore...
  • 3/22/11 8:11 am EDT

    New Turkey Burgers Created in Collaboration Men’s Health and the “Eat
    This, Not That!” Brand

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s®, known for their innovative menus of decadent, premium-quality burgers, today announced a new line of Charbroiled Turkey Burgers. The sister brands are the first fast-food chains to offer turkey burgers on a national basis. The new product offering is available now at all Hardee’s and will be available tomorrow, Wednesday, March 23 at Carl’s Jr. locations. The new line ofmore...
  • 3/9/11 8:08 am EST

    Jonathon Hanington from Tualatin, Ore., is the lucky winner of “The
    Key to Black Beauty” sweepstakes

    CARPINTERIA, Calif.--(BUSINESS WIRE)--Someone in Oregon has the sweetest ride around. Carl’s Jr.® and Hardee’s®, announced today that Jonathon Hanington of Tualatin, Ore., officially won Black Beauty, one of the fully loaded prop cars from the Columbia Pictures movie “The Green Hornet.” The car, offered as the grand prize in the fast food chains’ “The Key to Black Beauty” instant win game and sweepstakes, was delivered to Hanington on Friday, March 4,more...
  • 1/31/11 8:00 am EST

    New Hardee Breakfast Platter will satisfy the heartiest

    ST. LOUIS--(BUSINESS WIRE)--The breakfast options at most fast food restaurants are often little more than snack-sized, so Hardee’s® is stepping up to help America kick off the day with a “real” meal. Introducing the Hardee Breakfast Platter™, complete with eggs, two strips of bacon, Hash Rounds® Potatoes and a Made from Scratch Biscuit™ covered with sausage gravy. It’s a full country breakfast that will keep you warm during these cold winter morningsmore...
  • 12/20/10 8:00 am EST

    Hardee’s expands on Chicken Tenders success with portable
    Hand-Breaded Chicken Tender Wrappers

    ST. LOUIS--(BUSINESS WIRE)--Much to the delight of multi-taskers, drive-thru masters and one-handed jugglers everywhere, Hardee’s® is making one of its new favorites portable. The new Hand-Breaded Chicken Tender™ Wrappers are perfect for those who crave a delicious Chicken Tenders meal but have no time to sit down when grabbing a quick bite. Neatly folded into a small flour tortilla, the new Wrappers are easy to handle, and no dipping is required sincemore...
  • 10/25/10 8:00 am EDT

    Chain Introduces New Caramel Crumb Biscuit Just in Time to Celebrate
    Halloween and the Start of the Holiday Season

    ST. LOUIS--(BUSINESS WIRE)--For anyone with taste buds, the addition of caramel makes everything better: chocolate, ice cream, coffee, apples, and popcorn. Now Hardee’s® is bringing that gooey goodness to breakfast with its new Caramel Crumb Biscuit, the sweetest new addition to chain’s popular breakfast menu. Hardee's(R) Caramel Crumb Biscuit (Photo: Business Wire) “Our fruit-and-icing topped biscuits have been big hits with our customersmore...
  • 10/7/10 8:11 am EDT

    Film to Be Released in 3D January 14, 2011

    Promotional Partnership Includes Commercial, Online Sweepstakes
    and More

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants, Inc., parent company of Carl’s Jr.® and Hardee’s® restaurants, and Sony Pictures Entertainment announced today a promotional marketing partnership around the theatrical release of The Green Hornet, starring Seth Rogen. From limited-edition giveaways to an online sweepstakes, action seekers and burger lovers across America will get The Green Hornet experience throughout the many promotions plannedmore...
  • 10/4/10 8:11 am EDT

    In its sixth year, successful Pink Star program has customers to
    thank for help in the fight against breast cancer

    CARPINTERIA, Calif.--(BUSINESS WIRE)--CKE Restaurants, Inc. today announced it has once again reached its goal of raising $1 million for breast cancer programs and awareness through its Pink Star fundraising campaign. During the three-week, in-store fundraiser, which ran April 28 through May 18, guests of Carl’s Jr. ® and Hardee’s® restaurants across the United States donated to the campaign in support of the National Breast Cancer Foundation (NBCFmore...
  • 9/29/10 8:00 am EDT

    Iconic Brand Launches Authentic New Texas Toast Bacon Cheese

    ST. LOUIS--(BUSINESS WIRE)--How can you tell if you’re looking at a real Texan? Some say it’s the cowboy hat, others say the boots, but the real way is the buns. To honor this Texas tradition, Hardee’s® is introducing the authentic Texas Toast Bacon Cheese Thickburger®, which features two thick pieces of grilled Texas Toast in place of the ubiquitous hamburger bun. And, in addition to introducing the new southern sandwich, Hardee’s is also introducingmore...
  • 9/7/10 8:00 am EDT

    Iconic brand to reward loyal customers with a 50-cent Sausage Biscuit Day and award more than $50,000 during a month-long social media celebration

    ST. LOUIS--(BUSINESS WIRE)--Hardee’s: Wilber Hardee in front of an early Hardee's restaurant. See more vintage pictures at (Photo: Business Wire) 50th Birthday Celebration Includes: $50,000 giveaway on The Wheel of Awesome on Hardee’s Facebook page $50 Gift Cards awarded daily on Hardee’s Twitter feed Happy Birthday video on Hardee’s YouTube channelmore...